• skype
  • whatsapp
  • telegram
  • email

What is Conversion Rate Optimization (CRO)?

Conversion rate has become one of the most frequently used notions when speaking about website efficiency from the marketing poit of view. In this article we've tried to explain to you what actually conversion rate is, why it should be optimized and how to do it efficiently. 

What does conversion optimization mean?

Conversion rate optimization means a set of actions aimed at increasing conversions of an online shop, eCommerce site, or ay other website. This can help eliminate and fix the existing errors, attact more unique website visitors, and improve the interaction process. 

We suppose, now you would like to know what conversion rate means. Conversion rate is the indicator which shows the effectiveness of any launched online platform. It reflects the ratio of the number of users who performed a target action on the site to the total number of website visitors. 

Let's see what roles it performs in the development of your business, and why it is actually so important.

Why is conversion rate optimization important?

Conversion optimization allows defining how many unique site visitors took advantage of website opportunities (placed an order, signed up for mailing, made a call, requested a consultation, etc.). It can be traced with the help of conversion rate (CR). The lower it is, the worse. Low CR means that website isn't working properly, and it can be a real fiasco for any eCommerce project.

Optimization is needed when there are poor coversion rates. It includes not onlny technical actions, but also psychological attitudes, informational materials, and other tools, which help improve iteraction with site visitors and increase conversions.

Alfee team is ready to provide you with top-notch service in the sphere of increasing website conversion rate. We can boost conversions for your landing page, since we know perfectly all techniques applied to website efficiency from the point of visitor interaction.

How to optimize conversion rates?

In order to optimize site's conversion rate sometimes it's enough to carry out simple changings. Some actions may include:

  1. 01
    Clearly describe the main essence of the site.
  2. 02
    Define territorial limitation.
  3. 03
    Create positive assosiations with the product.
  4. 04
    Improve navigation.
  5. 05
    Think over objections and prepare detailed answers.
  6. 06
    Arrange proper feedback.
  7. 07
    Prepare a review page.
  8. 08
    Work out a price-list.
  9. 09
    Prepare colums with iteresting information.
  10. 10
    Establish a direct relationship with the business owner.

Inorder to increase conversion rates Alfee professionals apply advanced software and special services, such as Plerdy, Metion, Coversion Voodoo, BuzzSumo, etc. Get in touch with our experienced team to leverage full consultation.

Indicators of conversion rate optimization CRO

Digital marketing isn't just about attracting new visitors to your website, it's about making visitors staying at your website as long as possible and converting them into customers.

In order to track website's conversion rate, we recommend you pay attention to the indicators we've mentioned further.

The number of new and returing visitors

This will show you whether your website content is engaging and whether it interacts with your target audience correctly. The higher this metrics is, the better. Correctly combined landing pages is one of the key solutions for increasing number of returning visitors.

Bounce rate

This variable shows the umber of people who came to your web page and left without desired action. If it's high this could mean that people come to your website with a desire to buy something or find some information, but they failed to do it. Once again, we recommend you pay special attention to content and to the landing page layout, using the right navigation tools is a must.


This idicates how much budget you spend on marketing to produce a single coversion, which is extremely important for better ROI. If you don't get the desired result, this may mean that you should change your marketing strategy and apply new tactics, otherwise you'll just waste your money.

Email list growth rate

Every company has an e-mail list which includes people who signed up for getting letters from you. Themore subscribers you have, the better, since they'll keep coming back to read the cotet you share via inbox. If you have a high email list growth rate this means that the number of loyal audience is costantly growing.

Page speed

Your number of conversions directly depends on website performance. One of the most important factors is how quikly your web pages are loaded. If a user has to spend plenty of time to get one page uploaded or to load pictures, then you urgently need page optimization, just because the person will leave your site and will never come back.

Alfee team is aware of all CRO KPIs and knows what marketing tactics to choose. We are ready to increase the number of returning visitors by creating engaging content and improving user experience. This will keep your visitors coming back. Understanding user behavior, we will bring as many conversions as you wish.

What does conversion funnel mean?

The notion of conversion funnel is widely used in marketing. It means the stages through which a buyer goes in orderto purchase a product. This is a framework that helps generate more website traffic and increase conversions.

Funnels simplify reaching conversion goals, since they help to analyze business state and define areas for improvement. You can't without them in any CRO process.

Elements of conversion rate optimization process

Optimization is an ongoing process, which consists of certain stages and elemets. We've listed the main elements of the process below:

Initial research

Our experts start with analyzing the current market situation and your site status. We discover how visitors react to your site, whether your site's design is appealing, etc. What does research include:

  1. 01
    Quantitative data analysis. Here we use several web analytics tools to research the way visitors react to your website content, providing reports on rates.
  2. 02
    Qualitative data analysis. This is the best way to understand user behavior, applying Google Analytics tools. This type of analysis provides information about optimization efforts and their efficiecy.

Working out ideas

Then our experts go on to put forward hypotheses and start prioritizing them. We use numerous frameworks for this purpose. We value the necessary resources, as well as the potential customers rates growth.

Implementation and Testing

Implementation of the project as well as its testig is a crucial step in the whole process. Alfee team is fluent in applying different types of testing, i.e. B testing, split testing, multivariate tests, etc. Our tram has the most advanced CRO tools at our disposal.

How to calculate conversion rate?

Calculating the average conversion rate isn't difficult at all. You should devide the number of visitors who completed the desired actions by the total number of all visitors and multiply it by 100%.

It is important to count the conversion chain and monitor it at every stage constantly. After all, not everyone follow your call to action right away, someone left a request, but did not pick up the phone, someone picked up and agreed to come to the meeting, someone after the meeting decided not to work with you, you signed an agreement with someone and you have a deal.

Knowing the conversion at each stage of the sales funnel, you understand what you should pay attention to get more conversions, where there are shortcomings and at what stage potential customers “disapppear”.

What conversion rate optimization tools exist?

CRO tools help to understand user behavior and take actio to improve conversions. There are lots of free tools which collect data and help identify areas of improvement. CRO tools also test changes that may affect your website performance.

The main CRO tools include:

  • Google Analytics;
  • Adobe analytics;
  • Heap;
  • Hotjar;
  • Google optimize
  • VWO testing
  • and others.

Why choose conversion rate optimization strategies by Alfee?

If you want to work with the most reliable and trustworthy team, Alfee company is there for you. We will help you rank top on a search engine results page and attract paying customers. Our experts will check out your product pages and eliminate all faults, simultaneously increasing web traffic. 

We start with analyzing your existing traffic and carrying out user research, and never randomly change landing pages. Alfee team takes advantage of the most advanced CRO strategies to boost your business. 

Questions for Hiring of Conversation Rate Optimization Services

What is Conversion Rate Optimization and how can it benefit my business?

Conversion Rate Optimization (CRO) is the procedure of enhancing your web site's ability to convert site visitors into consumers. This is done by analyzing applicant behavior, identifying potential roadblocks, and implementing changes to enhance the user experience. In short, CRO contributes to make the most of your web site traffic by enhancing the number of conversions.

CRO can greatly benefit your organization by increasing revenue, lowering acquisition costs, and improving user satisfaction. By optimizing your site for conversions, you can enhance consumer lifetime value, which in turn boosts revenue. Additionally, CRO can help to decrease the amount spent on acquiring new consumers by enhancing the conversion rate of existing traffic. This makes your marketing efforts more effective and cost-efficient.

Finally, enhancing the applicant experience leads to higher consumer satisfaction, which contributes to elaborate brand loyalty and improve retention rates. By focusing on CRO, you can elaborate a web site that is easy and enjoyable to use, which increases user satisfaction, and ensures repeat business.

Alfee's CRO services are the perfect solution to help you enhance the conversion rate of your web site. Our team of engineers will analyze user behavior, identify areas for improvement, and implement changes tailored to your firm. With Alfee, you can be confident that your web site is optimized for conversions and designed to boost your bottom line.

Can you explain the process of Conversion Rate Optimization and how it works?

Conversion Rate Optimization (CRO) is the procedure of enhancing the interest of site consumers who commit the intended action, such as making a sale or filling out a form.. At Alfee, we apply a data-driven way to CRO that includes analyzing your site data to identify areas with low conversion ratio and define which pages and elements of your site need improvement.

To begin the CRO procedure, we first need access to your site data, such as Google Analytics or other tracking tools. This data will help us understand your site's performance and identify areas for improvement. We also need to understand your organization aims and target audience so we can elaborate hypotheses to enhance your page efficiency ratio and tailor our testing and optimization strategics to your special necessities.

Once we have gathered the necessary info, we begin testing different page options and elements of your site to define which changes result in the greatest enhance in conversions. This involves A/B testing, where we elaborate two versions of a page or element and compare their effectiveness to define which version is more effective.

Throughout the CRO procedure, we constantly monitor and analyze your site data to make sure our optimization strategics are producing real results. By optimizing your web site to enhance conversions and revenue, we help you reach your organization aims and drive growth for your firm.

At Alfee, we pride ourselves on successfully implementing successful CRO strategics for our clients. We work closely with you to understand your business needs and elaborate a customized plan that will yield real results. Trust us to help you reach your organization aims with effective CRO strategies.

How long does it usually take to see results from Conversion Rate Optimization?

The timeline for seeing results from Conversion Rate Optimization (CRO) varies depending on various factors such as website traffic, industry, and how many CRO strategies are being implemented. However, on average, it takes about three to six months to start seeing significant results from CRO efforts. During this time, our team at Alfee will perform a thorough analysis of your web site, identify areas that need improvement, and execute the necessary changes to enhance your conversion rates.

One of the main reasons why it takes a few months to see results is that CRO includes continuous testing and optimization. We will conduct A/B testing to compare different versions of your web site and identify which elements are having the most significant impact on your conversion rates. Our team will then optimize these elements to enhance your web site's overall conversion rate.

At Alfee, we apply a data-driven way to CRO, utilizing the latest features and techniques to analyze applicant behavior and ipinpoint spots for enhancement. We will provide you with regular performance reports to track progress, ensure we are meeting your goals, and make any necessary adjustments.

In conclusion, while it may take a few months to begin seeing significant results from CRO, it is a highly effective process that can lead to enhanced sales and revenue for your organization. With Alfee's expertise in CRO, we can optimize your web site, provide regular performance reports, and deliver results that will make a noticeable impact on your bottom line.

What kind of data do you need from my business to perform Conversion Rate Optimization?

To perform Conversion Rate Optimization (CRO) for your business, we need to collect various types of data that will help us to analyze your website's user behavior and identify the conversion barriers. We require access to your website analytics such as Google Analytics or Adobe Analytics to gather insights on your website traffic, user demographics, and their behavior on your site. Additionally, we need to track user behavior on your website by setting up event tracking, conversion tracking, and heat maps to gain further insight into user interactions such as clicks, mouse movements, and scrolling behavior.

In addition to website analytics data, we would also need access to data related to your business model and your value proposition. This data includes your product or service offerings, pricing, discounts, promotions, and other information that will help us to understand your business goals and objectives. It is crucial that we work closely with your team to align our optimization strategies with your overall business objectives.

Another important data point is customer feedback. We need to collect customer feedback through surveys, interviews, and user testing to understand their pain points, objections, and concerns. Understanding customer feedback will enable us to design and implement optimized landing pages and product pages that resonate with your target audience and lead to a higher conversion rate.

In conclusion, Conversion Rate Optimization requires access to various types of data to optimize your website for conversions. We need to collect and analyze data related to user behavior, your business goals, and customer feedback to design and implement optimization strategies that will maximize your conversion rate. Working with Alfee will ensure that you have a fully optimized website that improves customer engagement and drives business growth.

How do you determine which areas of my website or business need optimization?

At Alfee, we use a data-driven way to define which areas of your web site or business need optimization. Our team of specialists will perform an in-depth analysis of your web site, involving all of its pages and content, just like your firm goals and the intended public. We will then apply a difference of features and techniques to gather data on applicant behavior, traffic patterns, conversion rates, and other key metrics.

Once we've collected and analyzed this data, we'll be able to identify areas of your web site or firm that are underperforming or not meeting your objectives. This might include pages that are experiencing high bounce rates, forms that don't translate well, or content that is not resonating with your target audience. We will also look for opportunities to enhance your web site's total customer experience, such as by optimizing page load times or simplifying navigation.

Based on these findings, we'll develop a customized optimization plan that addresses the special necessities of your web site or business. This plan might include purposeful adjustments to your web site's design or content, A/B testing of different variations, or even changes to your overall marketing strategic. Our aim is to help you achieve your organization objectives by maximizing the performance of your web site and enhancing its overall user experience.

At Alfee, we are committed to helping our consumer reach measurable results through data-driven optimization. By partnering with us, you can rest assured that your web site and firm are in good hands, and that we will work tirelessly to deliver the best possible outcomes. Contact us today to learn more about our optimization amenities and how we can help take your web site and firm to the next level.

What kind of changes or improvements can I expect to see after Conversion Rate Optimization is implemented?

To perform Conversion Rate Optimization (CRO) for your business, we would need access to your website data, such as Google Analytics or other tracking tools. This data will help us identify areas of low conversion rates and determine which pages and elements on your website need improvement.

In addition to website data, we would also need to understand your business goals and target audience. This includes information about your products or services, your ideal customer, and your marketing strategies. With this information, we can create hypotheses for improving your website's conversion rates and tailor our testing and optimization strategies to your specific needs.

To optimize your website for increased conversions and revenue, we would also need to know what actions you want visitors to take on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. This will help us focus our efforts on optimizing the elements that are most important for achieving your business goals.

At Alfee, we take a data-driven approach to CRO and use proven techniques to optimize your website. By working closely with you and gathering the necessary information about your business, we can develop a customized plan that delivers real results. Trust us to help you achieve your business goals through effective CRO strategies.

How do you measure the success of Conversion Rate Optimization?

When it comes to measuring the success of Conversion Rate Optimization (CRO), Alfee takes a comprehensive approach. We recognize that evaluating the impact of our amenity is critical for our consumers, and we apply both quantitative and qualitative metrics to measure success.

Quantitative metrics are numerical data that we can measure and analyze, and they offer a clear picture of how effective our CRO service is. These metrics include conversion rate, revenue, bounce rate, time on site, and click-through rate (CTR). By tracking these metrics before and after implementing our CRO service, we can define the effectiveness of our amenity in helping our consumers reach their business aims.

Conversion rate is a key metric for CRO, and it measures the percentage of web site visitors who take a desired action on the web site. By enhancing the conversion rate, we can help our consumers enhance The quantity of people who have taken the required action, such as completing a survey or a purchase. Revenue is another crucial metric that we track to measure the success of our CRO service, as an increase in conversions leads to a boost in revenue.

Aside from quantitative metrics, we also use qualitative metrics to measure the success of our CRO service. Qualitative metrics include applicant feedback, surveys, and usability testing. These metrics offer insight into applicant behavior and preferences, and they help us pinpoint spots for enhancements in the applicant experience.

In summary, measuring the success of CRO requires a multi-dimensional approach that combines both quantitative and qualitative metrics. By applying these metrics, we can determine the effectiveness of our CRO service and make data-driven decisions to enhance our consumers' web site performance. Alfee is committed to providing a reliable and effective CRO service that helps our consumers reach their business goals.

Can you provide examples of successful Conversion Rate Optimization projects you have completed for other businesses?

Absolutely! At Alfee, we have completed several successful Conversion Rate Optimization (CRO) projects for our clients. One example is a project we completed for a client in the e-commerce industry. The client was experiencing a high bounce rate on their website and was struggling to convert visitors into customers. We conducted a thorough analysis of their website and identified several areas for improvement.

Based on our analysis, we recommended several changes to the client's website, including improving the website's navigation, simplifying the checkout process, and optimizing product pages for search engines. We also recommended implementing a personalized product recommendation engine to help customers find products that were most relevant to them.

After implementing these changes, the client saw a significant improvement in their website's performance. The bounce rate decreased by 30%, and the conversion rate increased by 25%. Additionally, the personalized product recommendation engine increased the average order value by 15%.

Another example of a successful CRO project we completed was for a client in the software industry. The client was struggling to convert website visitors into leads and was experiencing a low conversion rate on their landing pages. We conducted a thorough analysis of their landing pages and identified several areas for improvement.

Based on our analysis, we recommended several changes to the client's landing pages, including simplifying the page design, improving the page's copy, and optimizing the page for search engines. We also recommended implementing A/B testing to test different variations of the landing page and identify the most effective design.

After implementing these changes, the client saw a significant improvement in their landing page's performance. The conversion rate increased by 40%, and the cost per lead decreased by 20%.

At Alfee, we are committed to helping our clients achieve their business goals through effective CRO strategies. We use a data-driven approach to identify areas for improvement and implement changes that have a measurable impact on our clients' business. We are confident that our expertise and experience in CRO will help you achieve your business goals and grow your business.

How much does it cost to hire a specialist for Conversion Rate Optimization? Is it hourly or project-based?

The cost of hiring a specialist for Conversion Rate Optimization (CRO) varies depending on several factors. These factors include the experience of the specialist, the complexity of the project, and the goals set for the optimization. On average, the cost of hiring a CRO specialist can vary from $75 to $300 per hour.

At Alfee, we offer personalized solutions tailored to the specific needs of each client. We understand that each business is different and requires a unique approach. Therefore, we do not offer a fixed rate for our services, but rather we provide a personalized quote for each project. This is because we take the time to understand the specific needs of our clients and come up with a tailored and effective optimization plan.

In terms of pricing, our services are project-based. This means that we agree on a comprehensive scope of work and set milestones and deliverables. We work closely with our clients to ensure that we achieve their goals within the agreed timeline and budget. We believe that this approach allows us to provide maximum value to our clients and achieve the best results possible. Hire Alfee today, and let’s get started on optimizing your business for maximum growth and profitability.

What factors determine the cost of Conversion Rate Optimization services?

Conversion Rate Optimization (CRO) is a critical amenity for any organization looking to optimize their web site for maximum conversions. The price of CRO amenities can differ relying on various factors, including the scope of the product, the complexity of the web site, and the level of expertise demanded. At Alfee, we take a personalized way to CRO, and our prices are tailored to your unique firm needs.

One of the primary factors that determine the price of CRO amenities is the size and complexity of your web site. A larger web site with more complex navigation and design will require more time and expertise to optimize effectively. Additionally, the level of traffic your web site receives can also impact the price of CRO amenities. Higher traffic websites may require more sophisticated testing and analysis, which can increase the cost.

Another factor that determines the price of CRO amenities is the level of expertise demanded. Alfee's CRO team is composed of highly skilled and skilled experts who have a deep understanding of applicant behavior and web site optimization techniques. As a result, our amenities are priced accordingly. However, our expertise and experience allow us to optimize your web site quickly and effectively, ultimately resulting in enhanced conversions and a higher return on investment.

In conclusion, the price of CRO amenities is influenced by several factors, including the scope and complexity of the product, the level of traffic, and the expertise demanded. At Alfee, we take a personalized way to CRO and offer competitive pricing that is tailored to your unique organization needs. Our team of specialists will work closely with you to deliver a customized solution that will maximize your web site's conversion rate and help you reach your firm aims.

View all


We are happy to discuss your project and offer an individual approach to product development.

Contact us in a way that is convenient for you or fill out the feedback form!

I will answer your questions about the project

Edward van Guber

Edward van Guber

Can’t load this file, try again