The hourly rate for a visual designer can vary depending on factors such as their location, experience level, and the specific industry or field they work in.
On average, a visual designer in the United States can charge anywhere from $50 to $150 per hour. However, rates can be higher or lower depending on the designer's level of experience and the specific project they are working on.
For example, a junior visual designer with less experience may charge $50 to $75 per hour, while a senior visual designer with more experience and a specialized skill set may charge $100 to $150 per hour.
It's important to note that some visual designers might work for an agency, therefore the rate could be higher as the agency needs to cover their overhead costs. Also, some visual designers may work freelance, so they might charge less than if they worked for an agency.
It's recommended to ask for a portfolio and also ask for an estimated budget and timeline to have a clear understanding of the scope of the project and costs.