What is email marketing services?

Email marketing service is considered one of the cheapeast and most efficient ways of product promotion. It perfectly copes with the main function of large and small businesses - attracting new customers.  

Email marketing services work better than leaflets and other methods, since this is live communication with targeted customers. Unlike spam, i.e. automated emails without regard to recipients' interests, marketing approach involves studying target audience interested in receiving product information. Data for email marketing campaigns is collected through search queries, social networks, and other communication chanels.  

During potential customers' research, audience's readiness to purchase advertised products is determined. Email content is shaped from the degree of audience's awareness. Supposing the product is new, then much focus is placed on a detailed problem description to show how the product is able to solve it; for a more mature audience, technical details and comparison with analogues are necessary.

Why do we use email marketing solutions?

Email marketing services is a working method to build long-term and mutual relationships with business clients. Moreover, good email marketing service helps boost sales by 20-30%.

An email client, who has not bought anything for ages, receives personalized marketing emals with great offers. These can be poposals to buy new products at a favorable discount or purchase goods/services and receive a gift, etc.

Supposing a buyer was distracted and forgot to place an order, he or she receives an email with a proposal to complete the purchase. It is possible to send bonuses and cashbacks for clients, who have completed their orders.

In any case, the final aim of all emails is to bring the customer back to yourweb site and place an order.

Who needs advanced email marketing services?

Email marketing service is necessary to any business which has a client database. These are eCommerce businesses, service companies, manufacturing and industrial companies, startups, B2B business, tourism, education, finance, insurance.

Alfee is a best-in-class company in the sphere of best email marketing services. Alfee experts are eager to implement marketing automation for your business prosperity. We have successfully performed hundreds of email marketing campaigns and our experts are aware of all marketing automation pitfalls.

Advantages of email marketing strategy

Email marketing service is the most effective and cheapest internet marketing channel. Let's see what are the main advantages of email campaigns:

  • Effective way of communication. People prefer to communicate with companies via emails. Email marketing is the only online channel that outperforms all other ways companies communicate with consumers: traditional mail, TV ads, newspapers and magazines, mobile apps, video online advertising.
  • Increased ROI. ROI of email marketing is extremely high, which makes it the most effective of all the tools for increasing the profitability of an Internet project and increasing sales without additional investments in attracting customers.
  • High repeat sales rate. A series of reminders and personalized offers allow you to keep constant contact with your target audience and achieve the highest repeat sales rate.
  • Full control of advertising budget. You can regulate the number of sent emails, daily limits, special filters for the subscription forms, etc. Special email marketing software allows you to exclude inactive email subscribers them from the lists.

What email marketing software exists?

Email marketing software continues to be popular among large-scale ans small businesses. In fact, this method of attracting and retaining customers is still very effective. You will hardly find a better way to communicate with the audience than via email support. And if everything is done correctly, using convenient email marketing software, the result will not be long in coming.

We have prepared a list of marketing automation solutions that may be useful:

  1. MailChimp. Main pluses are integration with many popular CMS, positive reputation, own API, and lots of responsive email templates.
  2. SendPulse. Advantages are advanced automation features, A/B testing, push notifications, free templates. SendPulse sends emails through its own SMTP server for better delivery and security.
  3. UniSender. This great email marketing software easily integrates with mobile applications frequently used by CMS, works through its own API.
  4. SendInBlue. One of the main features is that it can store unlimited subscribers. There are lots of adaptive pre made email templates, where you can insert your own html-code. You can use marketing automation tools and triggers (if you have a mobile app).
  5. Mailerlite. All settings are very easy to change, subscription database management takes just a couple of clicks, and automated message chains can be generated.
  6. Zoho Campaigns. Contains all advanced marketing features: email automation, adaptive layout, database segmentation, a library of hundreds of email templates.
  7. Madmimi. This is the best email marketing software for eCommerce business.

We hope that this email marketing software list will be handy for your busiess. Alfee team masters multiple techniques of automated email marketing and is ready to develop an effective email marketing strategy totally tailored to your business goals.

What are the functions of best email marketing services?

As far as email marketing is concerned, target customers understands that live communication is taking place. They have an opportunity to ask a question and receive clarifications on emerging issues. The best email marketing service fulfills the following functions:

  • expands client base;
  • increases client loyalty;
  • builds two-way communication between the entrepreneur and the client;
  • attracts traffic;
  • increases the average purchase check;
  • stimulates repeat sales process.

Email marketing allows you to familiarize the target audience, give feedback and ensure direct interaction between the consumer and the seller.

What email marketing tools and email marketing platforms exist?

Alfee experts use powerful marketing tools to reach targeted customers and fulfill the necessary tasks. In our work we apply visualisation tools, such as X-Mind, Draw.io, Miro, Simple Mind, and others.

Our specialists also use several tools for base enrichment, i.e. FormDesigner, enKOD, Hello Bar and other email marketing tools.

It is important to keep your contact list clean on a regular basis. For this purpose we use validators , which help get rid of spam and invalid emeil cotacts.

We also take advantage of photostocks, graphics, music redactors, drop email editor and many more.

Alfee team isready to work at any email marketing platform and apply all the arsenal of tools to conduct an effective email marketing campaign.

What is marketing automation?

Marketing automation is a methodology which helps build automated workflows, enablig effective marketing processes management and implementing multiple marketing channels. Thanks to marketing automation features you don't have to execute manually every communication action.

With workflow automation you just select email marketing platforms and start communicating with your customers via them. These can be native free templates included in email software, or emails designed from scratch.

One of the main advantages of software with more advanced automation features is that templates are easily customized whenever you need. Automation workflows help improve results and ensure more sales, thus delivering better ROI.

How to measure effectiveness of email marketing solution?

After creating marketing emails and mailing lists, you need to make sure that the chosen format is effective and targeted messages are selected correctly. Several marketing and analytics tools and indicators are provided for that.

Email subscribers

The further promotion of the product depends on how many subscribers receive your emails. With the growth of channel audience, the likelihood of promoting the product and achieving desired results increases. You can also try paid subscriptions.

Click through rates

A click helps to understand how many users got attracted by targeted email marketing. If we are speaking about successful email marketing, it gives a deep understanding of the reader's problem and arouses interest.

Unsubscribes and spam

The number of unsubscribes and spam characterizes content and the effectiveness of the manager's work. At Alfee we create high quality content to deliver best email marketing service.

Conversion

Conversion characterizes consumer interest in the proposed product and is measured by the number of clicks on the link. Alfee team applies the best email marketing software to increase conversions.

How to choose the right email marketing service?

One of the most important questions about email marketing is how to select the right company to work with. If you think that the result depends solely on the email marketing tool set or on the email marketing platform, you are mistaken. Success of email campaigns firstly is predetermined by the team you work with.

So what should you pay special attention to when looking for the right email marketing agency:

  1. Experience. Work only with experienced marketers campaigner, since this will deliver better results in the shortes period possible.
  2. Skill set. Cooperate with skillful specialists, who are flexible and ready to adopt to your business goals.
  3. Customer-oriented approach. It's better to work with managers who are in constant contact with you and can provide you with relevant information on process progress.

Top email marketing services by Alfee

In order to get all benefits of email marketing, a competent approach to product promotion should be applied. Alfee company offers popular email marketing services for small business owners and large enterprises.

What we do

Alfee top email marketing service includes a wide arsenal. Find the main directions of work below:

  • teaching your readers how to use the product or service;
  • explaining what needs will be satisfied by the advertised product;
  • arising user interest;
  • list segmentation;
  • composing content without spam and excluding unsubscribes from mailing service;
  • bringing potential customers to sales funnel.

If your company needs a popular email marketing service, leave a request on our website. We master most email marketing tools and are ready to work on any email marketing platform. Our expert team will consider it as soon as possible and get in touch with you.  

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Email: info@alfee.org
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